We Prefer Fake Foundation (WPFF)

About the project

A completely new business idea in Indonesia needing some investigation – hand painting faux tortoise shell on home decor items.

The Need

John, a visionary of a kind, has come up with a completely new, grand and daring project: creating ‘work from home’ opportunities across Indonesia through hand painting faux tortoise shell on home decor items. WPFF stands for ‘We Prefer Fake Foundation’.
Light Consultancy investigates the idea.

Our Services

  • Research

The Outcome

Fifty pages of solid information about faux tortoiseshell applications: history of the use of (faux) tortoiseshell, contemporary existing faux tortoiseshell items, ideas for the creation of new faux tortoiseshell painted accessories, with an in depth study of frames, home decor market, trends, painting techniques, product development, ways to market.

Project Gallery